Victorian-based startup FireThrive has developed a quiz and
profile tool called ‘How prepared are you for a bushfire?’ to help Australians better prepare for this
The tool is underpinned by Dr Ken Strahan’s 2018 research
that analysed how people decide to stay or leave in a bushfire.
After surveying more than 450 residents, Dr Strahan came up with
seven archetypes – or ‘personality types’
– that categorised peoples’ different values, beliefs
and attitudes towards bushfires.
FireThrive is using these same archetypes in ‘How prepared are you for a bushfire’ to help Australians understand their unique trigger points when
responding to a bushfire.
The quiz is made up of 25 multiple choice questions and takes
around 10 minutes to respond to. Then, based on your quiz results,
a personalised profile is generated to help the respondent to
address their areas for improvement. This profile also includes
personalised educational resources to help the respondent to be
the best bushfire evacuee they can be.
The current version of the tool is the nationwide version, with
further iterations to come as a part of a NSW Resilience BCRRF
Stream 2 grant that FireThrive were awarded in April, 2021.
Future iterations of the tool will include a NSW-tailored version
of the tool, whereby respondents will complete their profile, then
receive personalised, tailored and timely resources in the lead up
to the bushfire season. A third version of the tool will be
launched for one Black Summer affected LGA in regional NSW, with
educational resources to be developed with the community over the
course of two co-design workshops.
Access ‘How prepared are you for a bushfire?’ at
The current version of the tool is funded by RMIT. The
state-wide and LGA versions of the tool are funded by Stream 2
of the Bushfire Community Recovery and Resilience Fund (BCRRF
Stream 2) by the Resilience NSW/NSW State Government.
What is FireThrive?
FireThrive is a startup
launched in July 2020 that develops interactive experiences that
help to build resilient and thriving bushfire-prone communities.
The team is made up of behavioural designer Danielle
Teychenné, User Experience Specialist Dan Steen, and
Science Communicator Rachael Vorwerk. All three team members hail
from regional Victoria and have seen their hometowns become more
under threat by bushfires.
The team went through the RMIT Activator pre-accelerator in July
2020 and were successful in receiving an interest free loan from
the RMIT Capital Board.
Images and videos to share of the tool
Please find images and videos at this link:
For media enquiries, contact FireThrive Co-Founder Rachael
Vorwerk: 0408 829 327 or